We are finally in 2020 and smartphones have taken the internet by storm, as was rightly predicted a few years ago! With literally everything evolving online at an unprecedented pace, why should our websites be left behind? Here are 5 things your should certainly consider adding to Optimise your Website for dramatically better returns!
In this day and age, if you are a business of any sort, I am sure you redirect a majority of your ads to your website and then you either generate leads or make conversions directly via the website. This in turn implies that your website actually generates most of your revenue, either directly or indirectly.
Trust me when I say this, it’s not just you. It has become a common business practice to use the website to showcase the product or service and then get the user to either fill up a form or make a purchase.
Having developed a bunch of websites for a wide variety of businesses in the past few years, I have observed a few things that enable certain websites to perform way better than their competitors. These tricks will help you optimise your website and generate dramatically better returns from it. Let’s get started!
1. Load it already
Data shows us that if the loading time of your website is more than 10 seconds, the visitor will bounce off, which is to say that they will close the browser without even looking at the website.
The ideal loading time of a website is 3 seconds.
Here’s how you can improve the loading time :
1. Use minimal media : Make sure you reduce the size of your images to the exact dimensions you require on the website using Canva/Photoshop before using them.
2. Don’t use a lot of APIs : Adding a lot of external APIs like Google Analytics, Facebook Pixel, GSuite Email, FontAwesome, BootStrap, etc. reduces the loading time drastically as the website needs to wait for a response from all these links before it loads. It is recommended that you keep the API calls between 3-5, and not more. The best way to do this is to use a single platform for as many services as possible to reduce API calls.
2. Reduce the Scroll
Don’t make the visitor scroll a lot to find what they are looking for. If the user needs to scroll more than thrice to get what they primarily want, it is considered a bad website experience. Mobile screens have even smaller windows which makes scrolling even more tedious.
The visitor should not need to scroll more than 3 times to find what they are primarily looking for.
Here’s how you can reduce the number of scrolls :
1. If you are running an ad, make it redirect to the page most relevant to the ad as opposed to simply making the user land on the main page and then struggling to find their way to that product/service.
2. Always add a Search Button in the navigation bar to enable the user to directly search for what they want.
3. If you run a lot of offers on the website, keep a carousel at the top to show the most relevant offers which can directly open the respective pages.
3. A well-defined CTA
A Call-To-Action, or CTA for short, is the action you want the user to perform when they visit the website. It could be prompting them to fill a form or letting them add a product to the cart. Whatever your CTA is, make sure the user sees it upfront so that they know what your are expecting them to do.
The more obvious your CTA is, the easier it is for the user.
Here are a few tips on making effective CTA’s :
1. Show your CTA upfront : It could be a fixed button scrolling continuously with the user, or a Enroll Now button in the Navigation Bar. Whatever it is, make sure the user sees it as soon as they open your website.
2. Be obvious : If you want the user to fill a form, say “Submit”. Don’t confuse them by using fancy terms like “Let’s Go”. Remember that the user has already visited different websites and they know exactly what they are looking for. Give it to them directly.
4. A Help/Chat Option
A chatbot on the bottom right of the screen has become so common that users practically expect it to be there on all websites. If not a chatbot, there should at least be some sort of a help option. It could be a mobile number or an email ID where the users can reach out to, in case they face some difficulty or need additional information.
Always be there for your users, at least in spirit!
Here’s how to help your users better :
1. If you are not available 24*7, let the user know with a message to contact you in your business hours. Furthermore, have an enquiry form that they can fill and you can get back to them at the earliest.
2. An automated chatbot works best in most cases. There are a bunch of free chatbots available.
3. Send Emails after you solve a problem or respond to any communication from the user because these simple things go a long way in building trust! It could simply say “We have received your query and are working on it.”
5. Delight the User
User Delights is an entire field of research in the UI/UX domain. However, delighting the user or giving them a happy surprise they weren’t expecting does wonders for retention and trust. These could be all the way from very simple animations to things like free e-books or downloadable resources, links to related content or blog posts, or even coupon codes or other related items.
Here’s a brilliant example :
After you have all of these things in place, your website is bound to start showing better results! All the best!